Enhancing digital financial literacy among the urban elderly 

As the global population ages, there is a growing need for technology solutions that cater to the unique requirements of the elderly.

PhonePeEasy is a senior-friendly digital payments and financial services app, that aims to empower the elderly by providing an accessible payment option in a highly digitalising world. 

Guided by - Dr. Sukanta Majumdar

Positioning myself as a design practitioner and exploring my brand identity through visiting cards, stamps and logos.

The letters of my first name come together to create a monogram, a form closely resembling ika, which in many languages translates to One or First. Utilizing the curves, a pattern was derived to go as a secondary element on various items to enhance brand recognition.

Guided by - Aman Rupesh Xaxa and Dr. Shanu Sharma

Book design for a popular Hindi children's poem- Chand ka Kurta by Ramdhari Singh 'Dinkar'. 

The poem portrays the Moon complaining to his mother about his nightly travels and demanding she buy him a Kurta. The poem introduces young readers to the phases of the Lunar Cycle in a fun and engaging manner, using an anthropomorphized Moon as a stubborn child. 

Guided by - Aman Rupesh Xaxa

The intent of this module was to introduce students to Empathy in Design and creating a User Persona as per the given variables. The end product resulted in a Packaging Design for Jamun, targeting an 18-year-old fashion influencer. 

Guided by - Dr. Shanu Sharma

Creating a brand identity for Netflix in the year 2050. The project involved designing a logo for the new vertical and other elements keeping its application across new media as well.  

Guided by - Monikuntala Das