Akarshi Jain
Welcome to Our Annual Design Exhibition
Flour Branding and Packaging
The "Aatari" packaging combines tradition and premium quality with earthy tones, wheat imagery, and golden accents. It emphasizes authenticity with "100% Whole Wheat" icons and a Madhya Pradesh origin while catering to health-conscious users through nutritional details and practical guides. The design balances heritage and modernity, showcasing "Aatari" as a trusted premium brand.
Guided by - Mr.Aditya Raj Sharma
Brand Identity
The project focused on designing Instagram's visual identity for 2050, aligning it with the brand's future vision. This was part of a three-day module in the Visual Language Studio, where we explored how visual elements could evolve with technology and social trends while staying true to the brand's essence.
Guided by - Dr.Monikuntala Das
The Bitter Bite of Sweet Craving
The project is to create a self-narrating, Anganwadi-inspired comic that visually highlights the dangers of junk food during pregnancy. The story focuses on a newly married couple whose poor dietary choices lead to a malnourished baby. Through expressive visuals and a clear sequence of events, the comic emphasizes the importance of balanced nutrition without using any dialogue, making it universally understandable.
Guided by - Mr.Aditya Raj Sharma
Batscape (Bat House)
In the "More Than Human" module, we empathized with animals and embraced the idea of coexistence with humans by designing products that foster harmony. One concept focused on integrating bat houses with streetlights in cities, providing safe habitats for bats while addressing urban challenges.
Guided by - Dr. Shanu Sharma
After conducting a survey across various age groups for ITone eye drops, I redesigned the packaging with a focus on visual appeal and ergonomic functionality. The design emphasizes increased contrast, interactive elements like icons and illustrations, and improved alignment to create a user-friendly and engaging experience.
Guided by - Mr. Aditya Raj Sharma
Mandala Design
The Mandala art is inspired by Kerala’s rich culture, festivals, and traditions. This design incorporates the essence of Kerala, blending vibrant colors and symbolic elements that represent its unique heritage, from its lush landscapes to its famous festivals and rituals. The intricate patterns and colors used in the Mandala reflect the harmony, spirit, and cultural richness of Kerala.
Guided by - Dr. Monikuntala Das
Aladdin Tessellation
The project involves creating a tessellation design using a comic character, where the character is repeated seamlessly to form a cohesive and dynamic pattern. This design combines geometric repetition with the character's distinct personality for use in various applications like wallpapers or textiles.
Guided by - Mr. Aditya Raj Sharma
Chashme Baddoor Ki Kahani
In this project, we were tasked with empathizing with a non-living object, understanding its experiences, and feeling sympathy for its challenges. Creating a comic that will depict its daily events from its perspective.
Guided by - Dr. Shanu Sharma
Designing a tourist map of Bhopal: A handy 6-fold guide
This project designs a map for tourists visiting Bhopal, featuring main attractions, hotels and cafes, and emergency locations. The compact, user-friendly layout ensures easy navigation and enhances the travel experience.
Guided by - Mr. Aditya Raj Sharma
Creating a friendly and relatable mascot for Anganwadis of Bhopal to engage children and promote community support, focusing on warmth, care, and education.
Guided by - Dr. Shanu Sharma
The objective was to improve the website’s accessibility and visual appeal. Currently, the information is poorly structured, making it difficult for users to navigate. The goal was to optimize content organization and enhance user engagement.
Guided by - Dr.Monikuntala Das
Creating a typeface inspired by Sikkim’s rich culture, blending traditional patterns and vibrant aesthetics to celebrate its heritage in a modern, striking style.
Guided by - Mr. Aditya Raj Sharma
Guided by - Mr. Aditya Raj Sharma
Guided by - Mr. Aditya Raj Sharma
Guided by - Mr. Aditya Raj Sharma